This opened up countless opportunities for Citizen which eventually led to greater success and more milestones for the brand. Seiko is known to be the first brand to ever release a quartz watch and Citizen followed their footsteps just a couple of years later. One of the defining moments for Japanese watchmaking was the onset of the Quartz Revolution back in the 70s.

This new moniker highlighted how their goals had shifted from being a Japanese-centric company to one that is more focused on showcasing their craft globally. After the war, Citizen decided to introduce themselves to the rest of the world under the name the Citizen Trading Company. While this was a devastating time for many individuals and businesses, it also became an avenue for a fresh start. The Japanese manufacturer had a relatively strong start but certain unfortunate events happened, specifically the 2nd World War, which negatively affected the whole economy. Just like any other origin story, Citizen also went through their fair share of triumphs and obstacles throughout the years. This change was brought about by an ambitious goal in which they hoped to equip every citizen in Japan with a watch produced by them. This is where the idea of Citizen as a product of both Swiss and Japanese craftsmanship began.ДЄ couple of years down the line, and the Shokosha Watch Research Institute changed their name to the one theyвЂ™re still known for today: Citizen Watch Company.

The interesting thing about this firm is that Yakamazi was able to acquire Swiss machines and instruments for his company from watchmaker Rodolphe Schmid. A jeweler named Kamekichi Yakamazi established a watch manufacturing firm called the Shokosha Watch Research Institute. Citizen: A Brief HistoryД¬itizenвЂ™s origin dates back to a little over 100 years ago in 1918. If this has piqued your interest, then read on because weвЂ™ll be talking about Citizen Watches and in particular, their Citizen NY0040 model in this article. Many view this brand as the perfect mix of Swiss and Japanese craftsmanship, but weвЂ™ll get more into that later. While it may seem like a competition, the watchmaking industry is a place of innovative cooperation and coexistence, and Citizen is the perfect embodiment of this. Longstanding Japanese brands, like Seiko and Casio, are proof of how well the Japanese have mastered the craft. However, if there is one country thatвЂ™s almost as well-recognised as Switzerland when it comes to horology, it would probably be Japan. Countries like Germany, Denmark, the United States, and others are becoming more and more known for their expertise in watchmaking. If you are familiar with the world of watches, then you know that there is more to the industry than Swiss timepieces.

Citizen promaster aqualand dive watch